Google AdWords Management Services

The Digital Factory provide Australian businesses with professional Google AdWords management services. Our experienced team are all Google AdWords certified and have been creating, optimising and managing AdWords accounts for over 10 years. We work closely with our clients to ensure that we are targeting keywords and terms that not only drive traffic to your website or landing page, but which also have high conversion rates resulting in more sales, bookings or enquiries.

If you would like more information about Google AdWords and our management services, please get in touch with the team at The Digital Factory on (07) 3186 7154.

What is Google AdWords?

Google AdWords are text-based advertisements that sit on Google’s search engine results pages. They are the fastest and most cost-effective way to get your website listing on the front page of Google for a wide range of keywords. You also have control over the text and content that is shown to users, allowing you to control how your brand is represented in Google.

We recommend that all new websites are supported by an AdWords campaign – Google can take a while to start ranking new websites, so having an AdWords campaign will ensure that you can start driving traffic to your new website straight away.

Our AdWords Service:

The Digital Factory’s Google AdWords services are available for any Australian business of any size in any industry. We can work with an existing AdWords account or campaign, or we can create a new account from scratch for you. Our team will work with you to create an initial list of keywords to target, and we will constantly update the list, looking for new keyword opportunities and removing terms that aren’t performing.

We also manage your AdWords budget, ensuring that your account doesn’t over-spend, and that you have a healthy ROI. We’ll also set up conversion and event tracking to ensure that we are meeting any required goals or KPIs.

Google AdWords vs SEO Services:

The Digital Factory provide Google AdWords and SEO services. Generally, we recommend investing in both services for a comprehensive presence in Google, but if you are only able to use one service then we can help you select the best option for your circumstances.

The best thing about Google AdWords is that it is fast – we can have ads up and running, driving traffic to your website by the end of the week. You also get to select the exact keywords that you want to rank for, and determine exactly how your adverts should appear. Google AdWords is also one of the easiest advertising channels to measure ROI on due to all of the built-in tracking and reporting tools that are available.

The biggest downfall of Google AdWords is that as soon as you turn off your ads, your website will stop appearing in Google. Also, a lot of users have become immune to Google ads and will scroll straight past them to get to the organic listings.

SEO in comparison to AdWords is a lot slower. It can take several weeks for you to start noticing a change in your website traffic, and the build-up can be quite slow if your industry is particularly competitive. The biggest benefits of SEO are that the results are longer-lasting than AdWords – if you skip a month of SEO, your website won’t disappear from Google overnight. You will also be able to capture the users who don’t like to click on ads and who only ever select organic listings. You also don’t have total control over how your organic listings will appear with SEO – we can specify metadata for the page, but often Google will select a section of the page content that it feels is the most relevant to the keyword that the user is searching for.

If you would like more information about the differences between Google AdWords and search engine optimisation then get in touch with The Digital Factory – we are more than happy to have a chat about which option will suit your business the best.